Internet marketing has developed into a well oiled machine over the past Two years. With so many updates and additions to the Google Algorithm it has become more difficult to market your website. In this post ill help you get started using the most basic still to date methods of SEO and Marketing.
Website Optimization
One of the biggest ranking factors for ones website would be On page SEO. This would include Meta titles,Tags,Images and Headers. Wordpress offers a simple way to build a website and plugins to help aid your website On page SEO as you go. I use Yoast SEO Plugin but there is many more. The reason On page is so important is it tells the search engine what your website is about and rank it accordingly.
Content Is King
It is no lie content really is king on the web. Having lots of unique content on your site makes it informative to users and provides value for Google and search engines to show it. Even a local car garage can benefit from a blog post every month on a tip or online lesson on an oil change etc.
If Google thinks your content is strong it will show you much better then John Doe with No content.
Search Engine Submission
This would be your next step prior to Link building. Submitting to Bing,Yahoo and Google are good ways to let them know your website is ready. First of course make sure your robots.txt file allows Google to crawl your web page.
Directory Submissions
This is one of the oldest most used types of link building and can be very effective still to this day. Although many say they no longer work it is all in which ones you choose to use. Sites such as BOTW.ORG or Dmoz are important and strong links for your website, Yahoo directory is a $295 per year inclusion but is highly valued to all the search engines as an high authority link. Searching for good lists of well known directories is all you need to do for this step. Some offer paid inclusion only and others offer free or free and paid.
Guest Posting
Guest posting is a great way to get quality back links to your website. This requires looking for sites relevant to yours that allow a guest blogger to register and post a unique article including a back link. Making sure the content is extreme high quality and unique is the most important part. Google has developed ways to detect spammy guest posting and may penalize your website if they deem your post as spam.
Go Social
Social Media is huge now and so many businesses thrive off of Facebook and twitter as an everyday practice for marketing. Both these major social networks see millions of visitors every day and those could potentially turn into buying customers for you. Facebook also offers sponsored posts for those who want to invest in some quality targeted traffic they work fantastic. It allows you to engage users get a potential LIKE to your page as well as a possible client or sale. Twitter is also a very powerful social network as long as you have a good list of followers. Being able to tweet your products to targeted traffic gives it a 4/5 on the social marketing scale.
Web 2.0 Creation
And no i am not talking about the automated softwares that do it i mean manual web 2.0 creation. Doing these manually and adding posts and unique content regularly can boost your Link profile with some very high authority links. Squidoo,Word press and Weebly are the 3 most used for this. They not only provide links from high authority sites but they also get traffic and rank well in the search engines in allot of cases.
After you complete these steps let it settle and see what more is needed. If ranks are not quite where desired then you may have to rinse and repeat the link building steps.
You can find more information on our corporate website at Small Biz Marketing Canada
Website Optimization
One of the biggest ranking factors for ones website would be On page SEO. This would include Meta titles,Tags,Images and Headers. Wordpress offers a simple way to build a website and plugins to help aid your website On page SEO as you go. I use Yoast SEO Plugin but there is many more. The reason On page is so important is it tells the search engine what your website is about and rank it accordingly.
Content Is King
It is no lie content really is king on the web. Having lots of unique content on your site makes it informative to users and provides value for Google and search engines to show it. Even a local car garage can benefit from a blog post every month on a tip or online lesson on an oil change etc.
If Google thinks your content is strong it will show you much better then John Doe with No content.
Search Engine Submission
This would be your next step prior to Link building. Submitting to Bing,Yahoo and Google are good ways to let them know your website is ready. First of course make sure your robots.txt file allows Google to crawl your web page.
Directory Submissions
This is one of the oldest most used types of link building and can be very effective still to this day. Although many say they no longer work it is all in which ones you choose to use. Sites such as BOTW.ORG or Dmoz are important and strong links for your website, Yahoo directory is a $295 per year inclusion but is highly valued to all the search engines as an high authority link. Searching for good lists of well known directories is all you need to do for this step. Some offer paid inclusion only and others offer free or free and paid.
Guest Posting
Guest posting is a great way to get quality back links to your website. This requires looking for sites relevant to yours that allow a guest blogger to register and post a unique article including a back link. Making sure the content is extreme high quality and unique is the most important part. Google has developed ways to detect spammy guest posting and may penalize your website if they deem your post as spam.
Go Social
Social Media is huge now and so many businesses thrive off of Facebook and twitter as an everyday practice for marketing. Both these major social networks see millions of visitors every day and those could potentially turn into buying customers for you. Facebook also offers sponsored posts for those who want to invest in some quality targeted traffic they work fantastic. It allows you to engage users get a potential LIKE to your page as well as a possible client or sale. Twitter is also a very powerful social network as long as you have a good list of followers. Being able to tweet your products to targeted traffic gives it a 4/5 on the social marketing scale.
Web 2.0 Creation
And no i am not talking about the automated softwares that do it i mean manual web 2.0 creation. Doing these manually and adding posts and unique content regularly can boost your Link profile with some very high authority links. Squidoo,Word press and Weebly are the 3 most used for this. They not only provide links from high authority sites but they also get traffic and rank well in the search engines in allot of cases.
After you complete these steps let it settle and see what more is needed. If ranks are not quite where desired then you may have to rinse and repeat the link building steps.
You can find more information on our corporate website at Small Biz Marketing Canada
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